Privacy policy.

Who we are

Tru Co Technical Services LLC (trading as Tru Group) is the data controller for the personal information collected through trugroup.ae and our customer-facing services. For any privacy question, contact us at hello@trugroup.ae.

What we collect

When you book a visit through this site we collect:

• Your full name
• UAE mobile number
• Email address
• Property type (villa, townhouse, apartment)
• Community / location of the property
• Optional: number of AC units, preferred visit date and time, free-text notes

If you become a Tru customer, we additionally maintain a service record for your property — visit dates, technician notes, photographs taken during scheduled work, and outcomes of any inspections.

On the website we record anonymous usage statistics (page views, device type, country) only after you accept analytics cookies. See our cookie policy for details.

Why we collect it

• To schedule and deliver the property visit you requested
• To produce a quotation tailored to your home
• To manage your subscription if you become a customer
• To respond to enquiries and provide ongoing customer support
• To improve the website and our service operations (anonymous analytics only)

Our legal basis for processing this information is your consent, given when you submit the booking form. For ongoing customers, the basis is the maintenance contract between us.

Who sees your data

Your details are only accessed by the Tru Group operations team and the technician assigned to your property. We use the following third-party services to operate:

• Google Workspace / Sheets — internal record of bookings and customer contact
• Google Analytics 4 — anonymous, opt-in website usage statistics
• Vercel — website hosting; processes server logs (IP address, request metadata) for performance and security

We do not sell your data, share it with advertisers, or transfer it to parties outside the UAE except as required by the services above.

How long we keep it

Booking enquiries that don't convert to a subscription are retained for up to 12 months, then deleted. For active customers, we keep service records for the duration of your subscription plus 24 months — long enough to honour warranties and support resale documentation requests.

Your rights

Under UAE Federal Decree-Law No. 45 of 2021 (Personal Data Protection Law), you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your data
• Withdraw consent at any time
• Object to specific uses of your data
• Lodge a complaint with the UAE Data Office

To exercise any of these rights, email hello@trugroup.ae. We'll respond within 30 days.

Changes to this policy

We update this policy when our practices change. The "Last updated" date at the top of the page reflects the most recent revision. Material changes are communicated to active customers by email.